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Why Use Social Media in Real Estate 101?

By Tara Jordan Fri, Sep 24, 2010

Social Media for Real Estate

Many real estate professionals have exercised tremendous creativity in their approach to overcoming challenging markets by incorporating social media into their marketing plans and business practice.

Many real estate professionals have exercised tremendous creativity in their approach to overcoming challenging markets by incorporating social media into their marketing plans and business practice. Agents and brokers are also finding success in lead generation, brand recognition, increased sales and recruiting.

Social media sites that are being widely used include:
Facebook
Twitter
YouTube
LinkedIn
Flickr
Using photo and video sharing for listings and marketing them through social media have proven to be successful in tough times. Social media tools are an extremely cost-effective way to get additional marketing and exposure. In real estate, you know the saying, “location, location, location.” Real estate professionals can boost their visibility in a given location very easily and inexpensively through social media sites and are able to market themselves more effectively as well.

Additionally, in a market such as Houston with its large international audience, social media marketing can help get listings out to potential foreign buyers. These consumers often times purchase properties never having set foot in them. Don’t forget about the “out-of-town” domestic buyers, too. The more photos, videos and social media sites a property is on can sometimes increase the likeliness of the property garnering enough exposure and being sold quicker and generate leads.

Perhaps social media is now a staple of marketing. While there still may be resistance by some to subscribe to the social media craze, it is being proven successful in real estate. Why not give it a try?

A few social media tips:
1. You must work at it on a consistent and regular basis.
2. Be Patient. Success takes a little time.
3. Integrity. Be yourself.
4. Post/tweet variety. It keeps things interesting for your audience.
5. When getting started, it can help to use training.
6. Make notes of your successes and learn from any setback.

HAR offers a number of social media classes and an SMP (Social Media Pro) HAR Designation. Go to www.har.com/edu for more information.
HAR Social Media Sites
Get connected today to HAR’s social media site!

http://www.facebook.com/HARFans

http://www.Twitter.com/HARmembers

http://www.youtube.com/user/hartv

http://www.flickr.com/photos/harsocial

http://www.slideshare.net/HARmembers

http://www.linkedin.com/companies/houston-association-of-realtors

20 Social Media Statistics You Need to Know

At Zipline Marketing we value information and look for trends in the ever-changing landscape of our world of media. We thought you may find these updated statistics about the world of Social Media helpful. Enjoy!
Facebook customer satisfaction is in the bottom 5% of all private sector along w/ IRS tax e-filing, airlines and cable companies. (Source)
More than 60% of moms said they would provide info about themselves to a trusted brand if it meant more personalized content. (Source)
The 5 “most valuable” types of online influencers are: Megaphone, Open Book, Social Butterfly, Business First, and Enthusiast. (Source)
According to Morgan Stanley, within 5 years global internet consumption on mobile devices will surpass the same activity on PCs.
Over the past 2 years, social web use in the workplace has risen from 19% to 24% in the U.S., UK, Germany and Japan. (Source)
Millennial generation will lead society into a new world of personal disclosure and information-sharing using new media. (Source)
More than 25% of Americans 50 yrs + stay connected using Facebook, MySpace and Twitter. (Source)
The average Facebook user creates 70 pieces of content each month. (Source)
People spend over 500 billion minutes per month on Facebook (Source)
12% of experts and 14% of the general public think the internet has been a negative force
1 in 3 smartphone owners has called or stopped into a local business after using local search app (Source)
“Twitter is even more widely used this year with 41% of publications running a feed” (Source)
57.9% of moms Twitter from their cell phone, iPhone, Blackberry or smartphone. (Source)
The Internet is redefining our social relationships. (Source)
Almost two-thirds of people are happy to pay for quality journalism but not online, according to a YouGov survey. (Source)
Nearly 3 in 4 people worldwide who use Internet have visited a social network or blog and spend on avg 6 hours a month on them (Source)
68% of global consumers act upon email they receive on a mobile device while using a desktop PC (Source)
Social Media Up 230% Since 2007 [Information Week]
The most common friendship distance on Twitter is five steps. (The average distance is 4.67 steps) [Sysomos]
34% of Americans report they “tune out” social networking sites, 39% attribute to rude discourse and behavior [Weber Shandwick]

How to gain revenue on social media

Do you know where your customers are? Would you like to?

Facebook just reached 500 million users

Want to know who is using it?

The 2010 Social Media Road Map

2010 Social Media Road Map<a

The Power of Social Media

This is a great video that shows the power of social media and how it can change your business.

If you are interested in finding out how it can work for your business. Contact me for a free evaluation. Todd Gregory 713-501-1116 jtgregory@sbcglobal.net

What is a CRM?

What can it do for you?

If you are interested in a demonstration or ready to customize Sugar for your business, contact me at: jtgregory@sbcglobal.net 713-501-1116

The Zipline Marketing Experience

The Zipline Marketing Experience

April 17, 2010
I equate the feelings that are experienced during ziplining to those of starting my own business. As I approach the 250 foot tower, a state of fear and excitement churns in my stomach. I start climbing the steps towards the top and the podium begins to sway in the wind. I question my decision. Am I making the right decision to start this business. The fear grows and the people around me encourage me to continue on. At the top the views are spectacular, the adventure guide says “Everything’s going to be okay, you can trust me”. In business it’s important to trust your adventure guide to lead you. It’s a leap of faith and trust to depend on the handler, equipment and everyone around me. As I look towards my final destination, the end goal outweighs the fear I have been experiencing. Once I’m securely fastened in, it’s up to me to take that first step. Nothing happens until I make my move. The initial drop brings back the fear and exhilaration I experienced as I climbed the stairs. As I glide over the canopy of trees my vision becomes clear, I’ve forgotten about everything behind me and I’m enjoying the moment. Now I can see my potential customers and market for miles. If I have enough initial speed it will carry me to the end but if I slow towards the middle I can stall and need assistance from my handler to be pulled to the end. As I reach the end, the next steps are up to me, the line continues on with new opportunities, customers and support. Which line will I take next? The easy way down? or the one with more risk that takes me over water with alligators? I weight the reward and move forward. Once I’m on stable ground again, I can’t wait to tell the world about my experience. I tell it with great passion and exuberance. This is my Zipline story!

Submitted by:
Zipline Marketing
Todd Gregory
(713) 501-1116
www.myziplinemarketing.com

Zipline Marketing Provides Businesses the Tools and Training to Transport them

Zipline Marketing takes a unique approach to assisting businesses build their marketing foundation. Many business owners have attempted to acquire customers by spending thousands of dollars in advertising to be disappointed with the results. Every business is unique and needs to define itself in the marketing to set it apart from it’s competitors. The main reason their effort fails is they didn’t understand the 3 rules to marketing:

1.) They didn’t understand their target market
2.) They don’t have a compelling message
3.) They didn’t utilizes the right media to convey that message.

Zipline Marketing provides businesses with the training necessary to understand who their customers are. They will evaluate competitors messaging and recommend a value proposition. They will also provide the necessary tools to create an online presence in social media, press releases and outbound communication. Part of their service is to coach and counsel all aspects of the clients current efforts and suggest time management best practices to make them work. Another important function is to capture customers data in a customer relationship management system. It will be segmented by customer type and provide the ability to expand as your business grows. Once your foundation has been built a campaign plan will be presented for future advertising efforts and on-going processes. Zipline understands that an integrated approach will attract new prospective customers and provide the best results. Their goal is to have their clients trained and self sufficient within 90 days. If your business is ready to be transported then step off the platform with Zipline Marketing at (713) 501-1116.

Submitted By:
Zipline Marketing
Todd Gregory
(713) 501-1116
www.myziplinemarketing.com
Twitter: jtoddgregory
Linkedin: www.linkedin.com/in/jtoddgregory